Our main reason for using the HubSpot Magento Connector was to pull orders into HubSpot and learn more about where our customers were coming from and what points on our site (http://prevagen.com) were converting leads into sales. We also wanted a way to track overall revenue based on first touch points.
While we are still figuring out some of the revenue reporting, I would say that our overall experience with the connector has been awesome! We have been seeing more meaningful numbers from our regular email campaigns, implemented a brand new abandoned cart nurturing campaign which wasn't possible with our old system, and setup new repurchase workflows to help nurture repeat buyers.
And since this is only the first version, we can't wait to see what else HubSpot and Eyemagine have in store for this feature.
— mjacoby —
We’re very happy with the integration between HubSpot and Magento that EYEMAGINE created. Customer success and results have met our expectations and helped our customers achieve their goals.
— Arjun Moorthy, VP Business Development & Partner Products —
Plugin was simple to instal and works great with our custom Magento setup. Plugin creates new forms in HubSpot, collects fields from the user and creates new contacts with cart history.
Then just let HubSpot takeover with a nice workflow and email automation. Dynamic content emails with images left in cart plus more.Highly recommend.
— dhalligan —
I've been using Magento for almost 5 years and HubSpot for one and this integration has met all my expectations. It works seamless and has been a great value for our ecommerce b2c business. Not only adding valuable information to HubSpot but also helping me convert more with leads and abandoned cart users. The support has been great. This extension is a MUST have for serious Magento-HubSpot users.
— jucamana —
Easy to install and works seamlessly. This connector makes a big difference to the relevance of our HubSpot database adding invaluable info that allows us to do more with our lists.
— Petehardie —
Integrating Magento and HubSpot helps to increase online sales from new customers and increase repeat sales from existing customers. The connector passes all customer data and attributes from your Magento store into HubSpot, including:
Personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Using the HubSpot workflow tool, you can send a timed series of personalized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions from cart abandoners.
If you've set up your Magento shopping cart with upsell and related product details for your top sellers, then you can create personalized emails for people who purchase them. Send a timed series that automatically incorporates product images, names, and URLs for upsell and cross-sell items and start marketing like Amazon.
The HubSpot/Magento connector syncs all your historical data for customers, making it possible to create lists of every person who purchased particular products or categories.
Create a list of everyone who has ever purchased similar items from you. Email them the new product and you’ll increase engagement rates and sales.
You can build a list of everyone whose total order value is above a certain amount.
Build a list and email people who haven’t purchased in over 30 days,60 days, 90 days, etc.
Create a list of customers who have more than 10,000 followers on Twitter and personally engage.
HubSpot's Social Inbox and Smart Content tools help you break out of the inbox and personalize customer experience, both on your website and on social media. Social Inbox will allow you to hear what your customers are saying on Twitter and respond with helpful content and advice, and Smart Content will allow you to change what a visitor sees on your site according to rules you create. Has someone purchased items in Category A? Change your homepage hero image to automatically feature a product in Category A targeted at that customer, and transform your site to function like those of the market leaders in eCommerce.
HubSpot's suite of analytics and reporting tools allows you to quickly and easily see which traffic sources or marketing actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company; you can even set up recurring reports so everyone can keep track of the company's progress.